“If they can't come to us why don't we go to them? "
a question raised by Baxter CEO Paolo Bestetti to present the new collection to the community of professionals and lovers of the brand.
In a moment of general lockdown it was decided to turn the limits imposed by closure into a new opportunity. The new Baxter collection Worldwide 2020 opens its doors to the public on the same day, at different times, in all Baxter stores around the world. A return to sociability by completely immersing the guest in the Rome location. Completely new colors and materials, softness of shapes and sensuality of leather enrich the products of the Designers who have been collaborating with us for years: Draga & Aurel, Paola Navone, Federico Peri, Pietro Russo and Studiopepe…
Of course, distance and masks but always open eyes for Italian Design!